Data integrity is the foundation of any digital analytics program. Without access to reliable data, decisions default to intuition. We use a combination of measurement strategy sessions and data audits to verify that the right metrics are identified and tracked correctly. To ensure your goals are reached, we document business requirements and correlate those metrics with analytics variables in a custom solution design reference. Our experience shows strong analytics foundations facilitate trust in the data, support analytical inferences, and positively influence the outcome.
Define success and measurement across channels
Data + Tool Audit
Evaluate data integrity and tool functionality
Align business needs with project objectives
Map key metrics to the variables in your analytics solution